Work With Me
I'm a writer, photographer, and small business owner based in Greeley, Colorado. Over the last decade I've built and operated a reptile store, bookstores, a 3D printing business, and a handful of other things that didn't have a clean name when I started them. I've also spent time traveling through Latin America and other parts of the world documenting places, people, and the kind of stories that don't make it into the guidebooks.
The through-line in all of it is the same: I'm drawn to things being built from scratch - businesses, narratives, communities, trips. I like the early, messy, figuring-it-out phase. That's where I do my best thinking and my best work.
If something in my writing resonated with you, or you're looking for someone who's actually done the thing you're trying to do, we might be able to work together.
Business Consulting
Who this is for
People who are starting out or grinding through the early stages - from your first sales up to around $20k/month. You've got something real, but you're figuring out how to make it actually work. The problems I see most often at this stage:
- You're doing everything yourself and it's starting to crack.
- Revenue is inconsistent and you can't pin down why.
- You're not sure if you're building something or just staying busy.
- You know what needs to happen but can't get traction on it.
I work in physical retail, but the problems above aren't unique to it. If you're early-stage and serious, we can probably work together.
Most businesses don't fail because the market doesn't want them. They fail because they're not compelling enough to compete with better alternatives.
What working together looks like
I don't do worksheets or frameworks lifted from a business school textbook. I look at your actual numbers, ask blunt questions, and tell you what I see. The focus is always: what's the one thing that will make a difference right now?
- Revenue growth and average transaction value
- Cash flow clarity and where money is actually going
- Pricing and positioning - are you competing in the wrong lane?
- Hiring and delegation for the first time
- Brand and customer experience
- Separating busy work from what actually compounds
Two ways to work together
A focused conversation on your biggest bottleneck. You leave with a clear action plan.
Regular calls, real-time access for decisions, and a partner who knows your business and tells you the truth.
This is not for everyone. If you want someone to validate your existing plan and make you feel good about it, I'm probably not the right fit.
Story work
I'm returning to travel writing and documentary photography after years of being heads-down in business. If you're a publication, tourism board, brand, or organization looking for someone to capture a place or story with honesty and depth and not polished stock-photo energy, reach out.
I'm particularly interested in work that takes me somewhere less known. I'm comfortable in the uncomfortable. The weird or unknown or uncomfortable are places I gravitate towards.
What I'm open to
Editorial assignments · destination features · brand narratives · small business origin stories · documentary projects
Rates vary by scope and usage. Send me a message with what you're working on, and I'll give you a straight answer on whether it's a fit.
A note on why this page exists
If you've come into the bookstore and wanted to pick my brain — I get it, and I don't take it personally. But I'm running operations while I'm there, and that's not a fair exchange for either of us. This page exists so there's a real door to walk through if you want actual help.
Interested in working together or want to ask a question before committing? Reach out directly.
pablo@wherespablo.com